Marketing Week

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TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.

How travel brands can inspire wanderlust on TikTok

In the second part of our series on market research, we explore if spending 5% of your budget on market research still holds true in challenging economic times – and the consequences if you ignore it.

‘You can’t do your job without it’: Why protecting research budgets matters

Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.

How eBay’s Love Island sponsorship changed the face of pre-loved fashion

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nationwide’s first rebrand since 1987 to marketers sharing alternatives to the funnel, it’s been a busy week. Here is my take.

Nationwide’s rebrand and funnels: Your Marketing Week

The lessons marketers gain when things don’t go to plan can be even more valuable than the successes.

‘It was just too much’: Brand building lessons learned the hard way

As part of a mini-series looking at the different stages of planning, from strategy setting and targets to budget, our marketer on the inside shares how they are overcoming some of the common pitfalls.

Marketers, be careful not to lose your strategic focus and grip

A simple adaptation of the classic funnel makes Google’s contemporary marketing model more manageable.

The funnel isn’t really a funnel at all, but seeing it as one makes it easier to manage

First Direct’s CEO Chris Pitt says he wants to invest in the bank’s infrastructure before spending big on marketing to grow its low awareness score.

‘It’s in the DNA’: First Direct’s CEO on why it doesn’t have a customer experience team

Suresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.

Lloyds Banking Group appoints global CMO

The world’s largest building society is undertaking its biggest rebrand in almost 40 years. Here’s why 2023 was the moment to do so.