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Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Lidl, Britvic, Boots: Everything that matters this morning

After a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.

John Lewis names Saatchi & Saatchi as new ad agency

There was “limited” switching from Britvic’s brands to private label competitors, claimed CEO Simon Litherland, as the company offered consumers “great quality, choice and value”.

Britvic declares success in tackling inflation as it talks up its price, product and promotions tactics

Mark Ritson confirmed for the 10th anniversary of the Festival. He will join CMOs and other speakers from the world of marketing and beyond on 5 October.

The Festival of Marketing set for October return

As managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.

How one CMO moved to general management by harnessing the power of brand

The company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.

Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Marketoonist on retail media

Claire Pointon is set to take over as UK and Ireland managing director of Just Eat.

Just Eat names former John Lewis marketing boss managing director

John Lewis customer director Charlotte Lock on why the brand’s solid foundations have led to improved footfall in 2023 amid plans to overhaul its loyalty and digital strategies.

‘The right strategy for the future’: John Lewis’s top marketer on what comes next

Speaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.

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Top Stories

Lidl, Britvic, Boots: Everything that matters this morning

John Lewis names Saatchi & Saatchi as new ad agency

Britvic declares success in tackling inflation as it talks up its price, product and promotions tactics

The Festival of Marketing set for October return

How one CMO moved to general management by harnessing the power of brand

Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency

Marketoonist on retail media

Just Eat names former John Lewis marketing boss managing director

‘The right strategy for the future’: John Lewis’s top marketer on what comes next

NatWest CMO Margaret Jobling: ‘Consistency is underrated’

Posts

Lidl, Britvic, Boots: Everything that matters this morning

John Lewis names Saatchi & Saatchi as new ad agency

Britvic declares success in tackling inflation as it talks up its price, product and promotions tactics

The Festival of Marketing set for October return

How one CMO moved to general management by harnessing the power of brand

Emphasising ‘the John Lewis difference’: Inside the Partnership’s choice of new agency

Marketoonist on retail media

Just Eat names former John Lewis marketing boss managing director

‘The right strategy for the future’: John Lewis’s top marketer on what comes next

NatWest CMO Margaret Jobling: ‘Consistency is underrated’